Previous thoughts that whoever is Head of Design for BMW should be sacked from signing off approval of these oversized, upside down, planted-on (ie. Mr Potato Head’s Moustache) grilles that are destroying the quality of BMW design.
We understand the China/Asian and American markets are important, but not to the detriment of the brand. The idea is these same markets are looking and wanting to buy quality European design and that means not replicating the same inferior cheap looking designs coming out of these regions.
It’s time to start considering creating sculptural front ends, others are, and leave rear wheel drive alone that will bring pride back or BMW will go down the path of a lot of other brands which will have to merge with other inferior car companies to a point it becomes diluted and non-existent into the near future.
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