When I first saw the concept X7 my eyes were scarred but it has slowly grown on me. Although the grills are absolutely huge I believe they're paving way for the Rolls Royce grill to fit into the design without the need to modify much. In some of the rolling shots the big grills gave the car a BOSS presence lol but then some angles the grills are just too big. But if we look past the grill the interior is very nice and there are some elements that would trickle down into future BMWs. Pretty sure the production version of the car will have smaller grills and a smaller hockey stick. (But please BMW enough of the ugly hockey stick). Also like one member commented this car isn't targeted toward men, we have the X5M and X6M for that lol. This X7 is targeted toward "Soccer Moms"
