View Single Post
      10-25-2022, 12:10 PM   #31
ptack
Brigadier General
ptack's Avatar
United_States
271
Rep
4,470
Posts

Drives: 135i
Join Date: May 2008
Location: NJ

iTrader: (0)

Garage List
2008 135i  [6.50]
Unfortunately for GM Cadillac does not have anywhere near the prestige or cache of Rolls, Bentley or other exotic brands so even if they were to make a comparable vehicle they're kidding themselves if they think that's the only thing that matters. On this level, for things at the highest end of the price range, what matters is reputation and GM/Cadillac's reputation is light years away from a company like Rolls Royce. The Japanese figured this out decades ago and created all new car brands that were meant to be upscale. Maybe this could work if GM created a new brand that was bespoke only which might be expanded to have other vehicle types. Throwing a Cadillac badge on this is like selling Phaetons at the VW dealership and that was huge failure.
__________________
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
Appreciate 2
Cos270608.50
AlexFL7842.50