Quote:
Originally Posted by huskerdoc2020
I agreed although you know darn well they'll tell you they'll lose money. We all know they won't.
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Actually, considering where the global economy is heading due to COVID-19, discounts at those levels could mean that they are losing some money, at least on a per car basis in the current vehicle inventory. However, big and very profitable business like BMW have very large cash reserves and are most likely looking at the long term profit picture. Also, BMW, like other large companies with franchises, are finding ways to help their privately owned dealerships weather the storm from a short term cash flow perspective. Sales and profit figures for the few months of COVID-19 will definitely hurt, but in the long term (as long this down economy does not last too long), big companies like BMW will be just fine - and still make their money. All that bing said, it should mean good deal opportunities for the consumer whose income is unaffected by the COVID-19 situation, at least in the coming months.