[vlad 1M ir]

I personally don't understand what all the fuss is about when it comes to Audi interiors. Sure, they use high-contrast color schemes that might catch your eye at first glance. But if you look at the details and actually use the controls everyday, you will be underimpressed. All the small finish touches are just not there - almost every button in the Audis I've been in feel like cheap plastic and kind of an afterthought. Even in an A7 or A8, the main control buttons around the iDrive-like knob feel as if they belong to a child's toy made in China.

That's just my $0.02.