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      11-13-2011, 11:39 AM   #1
Ateam
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Drives: M3
Join Date: Sep 2011
Location: USA

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Why can't we cut out the middlemen (dealers) in todays age?

So in today's age of technology and given you can run a nuclear submarine from a laptop most likely, why do we have to have the "sales" side of a dealer even exist anymore? They are simply a middleman who quite honestly also add NOT expertise to anything given they are always misinformed anyway. The internet (atleast in this case about cars) provides more accurate infor from knowledgable owners and the dealer should simply deal directly with a customer. Atleast at this point they should have the option of this to cut out the middle man.

I understand many still like the allure of going to the dealer to windowshop and drive a bunch of different cars etc etc. However they could scale them down to a big degree and half people wanting to order directly from BMW do it online and get the added savings that the SA, GM, dealer all take into their pockets.

Service obviously still needs to exist with a much scaled back sales division or only a used car sales division. Could account for a few thousand extra savings on every car bought and much more convenience and actual ACCURATE info if bmw (or any dealer) could expand on their online interface for people with tons more accurate info instead of the SA knowning nothing about anything (with exception of a few on this board and others of course!)
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