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      05-20-2022, 12:32 AM   #85
PNWM3
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Drives: 2023 BMW XM
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Quote:
Originally Posted by M3JetPilot View Post
BMW isn't really the one who decides the design direction. Sure, they can throw their own playbook out and do whatever they want, but once they've created that new playbook and attracted new customers then they are dedicated to that new design direction. And customers build new expectations of what a BMW should be. This is true for all car manufactures. Those who try to be all things to all people eventually just dilute the brand.

Do you think Porsche designs their cars without accountability to their past designs? Or do they have a loyal customer base that expects certain attributes from the next car that Porsche designs?

The really sad thing is BMW's attempt to take a different design direction only makes their cars look like an amalgamation of other manufactures. There's nothing new about what they are doing and it's far from being spot on for the times and where car design is going as we go electric. From big grilles to thin headlights to fake hood vents, they are at least a decade behind with the "new" direction they are taking.
There’s plenty of accountability to the past. The grills, kink, etc. You can look at it and tell it’s a BMW.

Their designs were getting stale and this, the G80, the new i7 are taking it into a fresher direction
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