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Does it really matter if it's "incentives" or "rebates"?
I'm not expecting much in regards to incentives. There are hardly any on the X5 as well - however, you still get up to 10% off.
Talking about 3 row SUVs..incentives on an Audi Q7? I think $1K loyalty but you are still getting at least 10% off - on top of that.
As a Lincoln owner, I can assure you there will be rebates and incentives on the Aviator as well - incentives especially if you are a current Lincoln owner.
In order to compete with the luxury brands at an MSRP at $90K for a fully loaded one, they basically have no choice.
In the end, I do not care a bit if a brands calls it a discount or an incentive. In the end, the final price matters. Lincoln might even go the route of artificially sponsoring the lease-deals, trying to sell the Aviator through lower monthly payments.
Again, not directly an incentive or a rebate but it has the same effect.
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