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That's what I thought as well but when you think about it they don't need to 'reel folks in', anyone reading these forums knows that in the US at least there's more people wanting those cars than available allocations, and in California at least they ARE selling with a markup (for example BMW of San Francisco never took any names on a waiting list and just put the cars up on the lot with a $20K markup and they have sold all of them (maybe not at $20K over, but probably close to that)). So I would totally believe they have customers willing to pay $15K over (a loaded car). The only reason I am getting the car at MSRP is because that was the deal we agreed on back in March where the guy was taking names and deposits for the waiting list and probably before they realized that they could get away with asking for a substantial markup. Remember that at that time the car hadn't been released yet and the journalists hadn't reviewed it and it barely had been shown at a few car shows.
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