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For me personally, while there's lots I love about the X7, my top reasons are:
1. Seating height - as I get older, it's harder for me to climb up into a tall car, or climb up to get out of a low car. So I'm not looking at a 5er or 7er. X models work for me, and the X7 adjustable height is a nice plus as I'll get older over the next 10 years of my planned X7 ownership.
2. Available features/technology - lots that I like in the X7, but the comfort massage chairs are a must-have for me.
3. 2nd row legroom. I like the new G05 X5, but found the 2nd row cramped for a tall family. LOVE how the X7 can slide back 2nd row for more legroom. I have no actual need for the X7 3rd row.
4. BMW brand/quality. I like how BMW's are built, and how they drive. That's why I buy them. Will be buying BMW's new flagship in the X7.
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