Quote:
Originally Posted by 340iGUY
A fully loaded car is much easier to get a discount on.
Options are on what dealers make much money.
Try 15% off MSRP and work from there.
|
The dealer's true cost (before sales target bonuses) is reported to be 12% off MSRP. There is not more profit on options (unless they are added on at the dealership). After factoring in the BMW incentives, savings by percentage ends up being higher on lower priced cars.
I was offered 10% off MSRP before incentives without difficulty on a 40i, but they told me only 5% off on a M50i.