Quote:
Originally Posted by Twix
No business is in business to lose money. That being said, the brand dilution of BMW is getting scary real, or real scary. The feel of the new cars is getting softer and less confidence inspiring. I feel BMW, while keeping up with the Jones', is losing sight of the principles in which their company was founded on.
I believe the X7 will sell like hotcakes. As others have noted, there are tons of Escalades, Excursions and other 7 seat premium SUVs on the market.
Now all they need to do is make their cars fun to drive again. (Read figure out electric steering feel).
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I refer to my F31 as "The ultimate synthetic BMW driving experience" its the ultra suede of BMW's. I HATE it. Its days are numbered - it will be turning into an SQ5...