Quote:
Originally Posted by Akili02
It's all a ploy to get you to buy things you don't really want.
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It's a creative way to advertise a lower base price, yet increase the core features of the car. BMW knows most M5 buyers will spring for the Exec Package given all the stuff they've thrown into it.
Also, it helps the dealer when they need to spec cars for inventory. They just order the Exec Package and get most of the options most people want.