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Originally Posted by BzsBimmer
Was going to state very similar viewpoint. My other add would be in contrast to this as the demographic of the 7 may not use all the tech or be comfortable with it, however, as I type this I’m thinking that the generation who might now have this disposable income and has matured, probably grew up using tech so won’t be too foreign of concepts.
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The thing is that even people who are say in their early 60s now were in their late 30s during the dot com boom. The internet was a thing, technology was a thing, etc. so older clientele should be more well versed in tech than prior generations. A lot of people work in tech/software now too, so the modern consumer prioritizes that 1st when shopping for a car (much to the chagrin of us enthusiasts).
Plus this car is going to be priced right in line with the Model S and Lucid Air, both of which seem to have a younger buying demographic than what this segment attracts traditionally. BMW has to entice those customers. One of my more senior colleagues is in his mid 50s and drives a 530e, but has a Lucid Air on order.