In my opinion, any shampoo that says anything about helping hair-loss is probably a marketing scam.
I had used Pura d'Or or whatever it is for about a year and a half when I felt my thinning was starting to progress and I didn't feel it did anything for me. I put off the inevitable: taking finasteride. Been taking it since early 2017 and happy with the results. My hair isn't perfect but it improved and it's not really a worry/concern.
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