Quote:
Originally Posted by jmciver
Possibly, but keep in mind that "most" potential would-be buyers for this limited edition model are attracted to it because it says "limited" in the brochure. Yet many of these would be buyers are typically not as informed as the enthusiast types (like us on the forums) - BMW knows this. So therefore, these would-be buyers don't know what they don't know, and are willing to pay a premium for a lesser vehicle in some respects…
|
I agree, but we are getting to a point especially in the X5 line that items like base audio are so obvious even if the next potential buyer was moving up market from a loaded Grand Cherokee that has everything at the $60k mark. Your gonna have to assume they are buying the BMW for superior driving experience but even now BMW is taking away drivers options. It’s getting to the point where you’re either a luxury vehicle or you’re not if you can’t deliver a luxury vehicle experience. The new Grand Cherokee L load it up is shockingly well appointed and the non enthusiast will see that. How is Jeep pulling this off or are they going to have to compromise with their new Grand Cherokee with options??
These new BMW “limit edition” models might be a misdirect tactic to take your eyes off how limited the options are. Maybe if you look at the flat black paint job long enough you won’t realize you’re sitting in a vehicle way under equipped??
