Quote:
Originally Posted by stein_325i
Its mainly unpopular because no one knows the brand exists. Most people think of a stripper when they hear Polestar  Volvo has done a very poor job marketing the brand. |
It seems like within the past year Volvo has really amped up the marketing for its Polestar division. I see Youtube commercials, billboards, and they even show up to cars & coffee events (and have the gall to park this dorky looking car in between two Ferraris
).
I'm curious to know if the uptick in marketing has improved sales. Hard to know given the inventory shortages.