Quote:
Originally Posted by Germanauto
I'm curious to know if the uptick in marketing has improved sales. Hard to know given the inventory shortages.
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Polestar has mainly been sharing global sales, although Cox Automotive/KBB have their quarterly reports for the first three quarters. The company was able to improve to 29,000 sales globally for all of 2021, but US Polestar sales totaled under 1100 units for the first three quarters (Q4 not reported yet) with Q3 representing their best sales yet at ~800 units sold. It seems Polestar has a greater presence over in Europe and is mainly unknown in America.
For the life of me I'm not sure why they won't take advantage of having a network of Volvo dealers (which Volvo just spent millions in remodeling many of them). With the amount of stores they have they almost seem like a startup company rather than literally just a spin off of Volvo. They are just really confusing from a marketing perspective, they could be doing much better in the states.