Quote:
Originally Posted by PNWM3
The thing is, BMW is the one who makes this call.
And some customers will agree, and others will disagree. I say bring it on. I've loved all my other BMWs but most look dated now when you look at what else is out there. The new design direction is spot on for the times and where we're heading.
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BMW isn't really the one who decides the design direction. Sure, they can throw their own playbook out and do whatever they want, but once they've created that new playbook and attracted new customers then they are dedicated to that new design direction. And customers build new expectations of what a BMW should be. This is true for all car manufactures. Those who try to be all things to all people eventually just dilute the brand.
Do you think Porsche designs their cars without accountability to their past designs? Or do they have a loyal customer base that expects certain attributes from the next car that Porsche designs?
The really sad thing is BMW's attempt to take a different design direction only makes their cars look like an amalgamation of other manufactures. There's nothing new about what they are doing and it's far from being spot on for the times and where car design is going as we go electric. From big grilles to thin headlights to fake hood vents, they are at least a decade behind with the "new" direction they are taking.