Quote:
Originally Posted by PNWM3
There’s plenty of accountability to the past. The grills, kink, etc. You can look at it and tell it’s a BMW.
Their designs were getting stale and this, the G80, the new i7 are taking it into a fresher direction
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From an article on the iX, "Don Smith, product manager for BMW, said that while "obviously it makes no sense to have an open grille," the automaker's customers "want it to look like a BMW."
The grille isn't necessary, so let's make it bigger than it has been since the 40's? That isn't fresh, it's just stubborn and unimaginative. And given the number of articles questioning the design and the debates I've seen among BMW fans, many would like BMW to rethink what they are doing.