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The mission of the dealership to be profitable trumps all. Being fair or helpful to the brand owners doesn't even factor into any equation. There is no reason for anyone from the BMW network of dealers to contact you directly other than to separate you from your money.
As far as an alignment it usually involves an expensive machine and maybe an inventory of shims or adjustment parts that might be specific to BMW. So it's hard to put a labor rate per hour to that type of service since there is more cost involved for that type of service.
An alignment service is a bit nebulous, I bet a large majority of the time they toss the car on the rack and everything is fine and dandy. But they don't separate it out from actually fixing an alignment. So maybe you are paying for 15 minutes of labor to check vs maybe hours to actually diagnose and fix an alignment.
But that 200 dollar alignment could easily save you hundreds or thousands in tires of the service of the car.
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