It is very subjective. You really need to try and listen to a system make your own judgment.
For reference, like others have said on the 7 series forum....the Bass is not as strong as the Bang & Olufsen in the previous generation, which I had in my F11 and was pretty much perfect for a factory system.
It has a very forward/bright sound, the treble and mid range are slightly overpowering the underseat subs in my opinion. There is quite an aggressive roll off of the bass beyond 3/4 volume. There are a few reports (7 series) of people having their amps replaced due to failure........I wonder if BMW have now slightly lowered the output to the subs due to these failures ?
I have added 2No extra 8" subs in the luggage area to help bass. Not massive amounts, just to rebalance the factory roll off at higher volume levels.
Overall it is a step up from the Harmon Kardon system which I have in my other G30, which is pretty good, and now having extensively listened to the B&W system, I am not sure I would pay for it again.
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