Following up the WSJ article from last week re: the Kith G82, here's a story about an artist who chose a BMW for the Grassroots Motorsports Challenge because she associated BMWs with their history of collaborating with artists for their "art cars".
Enjoy!
https://www.wsj.com/articles/if-jack...mw-11604414934
"Ms. Hempy: I have always been involved in dance and art. My mother is an artist. BMW has a history of collaborating with artists, creating art cars and racing them."