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      10-06-2018, 08:57 AM   #21
TheBingoBalls
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I don't understand the confusion. Clearly this is a 50/50 sales/marketing strategy to build hype/excitement and potentially lock in some early sales. All this process does is allow a customer early access to the X7 before dealerships get their allocation - meaning they will be one of the first people to receive the X7 before everyone else does. Instead of manufacturing HEA models just for dealerships, I would imagine BMW would be extending this to manufacturer some advanced models for those who put down an early deposit.