[guy_incognito1420]

Originally Posted by pizza240

Horsepower, exclusivity, etc.

Still has red labels on it. Some people prefer subtle!

The only way I'd get the red accents is if I could get the car in Toronto Red as well.

The red trim, it's my understanding, is optional.

[xmanpro]

Originally Posted by g21

i'd like a chocolate cake with no chocolate please

Exactly. At that price point I should be able to get what I want.

Originally Posted by g21

it may be the most powerful M but can it keep up with a M2 ?

M2 s are slow bro

[cfm56d7b]

We - the community of BMW drivers - can only wonder what decision making process led to the launch of XM.

Is it a low volume technology demonstrator? Product in search of a probable customer segment (if a sufficient number buyers surfaces)? Is probable customer segment actually sustainable?

One perhaps may never know.

Yet Harvard Business Review (www.hbr.org) might want to take a closer look at XM launch. Two likely outcomes: unequivocal success or underwhelming - by a wide margin - product launch. My vote is with the second outcome. But I will wait for the HBR article to be published.

[G30M]

Originally Posted by xmanpro

M2 s are slow bro

that's the point
the non label red XM is slower than M2

[xmanpro]

[QUOTE=g21;30028415]that's the point
the non label red XM is slower than M2


That’s what I’m saying!

[orkinos]

Originally Posted by frankchn

To be fair, they dropped the non-Competition version, so like for like the base MY2020 X5MC was $114,000, and the base MY2024 X5MC LCI is $122,300.

$8300 (7.3%) increase in 3 years is not terrible.

Exactly what they wanted to achieve. They got rid of the base and pushed the "competition" version, which is terrible value for the extra horsepower. Marketing 101! So now pay 8,300 + competition difference and think "not bad".

[Quadruple VANOS]

Label Red owners will surely look down upon traditional M cars like M car owners look down upon M Performance cars.

[bandersen]

Time to start culling marketing majors.

[bunker]

the carbon weave is unbelievably cool
the rest of the vehicle is unbelievably dumb

[VirtualGuitars]

Originally Posted by Kr0m3assass1n

“The charging cable is kept in a stylish weekender bag secured in the rear cargo area using a carabiner-belt combination in M tricolor.”

Gimmicks.

Translation? “We have no other place to put it.”

[Bimmerfun82]

Oh wow, I didn’t realize things could actually get worse. This is amazing

[limeypride]

Put that in the next M5 and crank up the S65 from 7 to 9.5 (they always leave something on the table) and I’m in. Heck, if someone bought me that monstrosity, I’d at least keep it for a while… who knows, might even grow to like it as I did with mushrooms—a fair comparison, too, they’re are equally f’ugly on the outside.

[Bimmerfun82]

Originally Posted by cfm56d7b

We - the community of BMW drivers - can only wonder what decision making process led to the launch of XM.

Is it a low volume technology demonstrator? Product in search of a probable customer segment (if a sufficient number buyers surfaces)? Is probable customer segment actually sustainable?

One perhaps may never know.

Yet Harvard Business Review (www.hbr.org) might want to take a closer look at XM launch. Two likely outcomes: unequivocal success or underwhelming - by a wide margin - product launch. My vote is with the second outcome. But I will wait for the HBR article to be published.

HBR would do a case study more strategically -

“BMW has let its artistic side flourish to direct the company in a completely new direction at this critical juncture in automotive history. No longer bound by its historical commitments to engineering cohesion or tasteful simplicity, BMW is morphing into a marketing-led company with a new vision: ‘a vehicle for every niche of well-heeled consumer.’ The new XM Label Red typifies the dramatic extent to which BMW will reach. “This is for the customer who has high values, tattoos, won’t eat at that French restaurant,” stated lead chief designer of the entire company (also responsible for the reimagined front end of the M3, M2, M4, entire 4 series, all i products, etc.) stated at launch. This effort appears at a crucial time for BMW. Throwing everything against the wall, they are facing an uphill battle to gain ground in response to a lagged response to emerging EV technology. BMW holds only 4% of the massive global EV market. Will this foray spread them too thin? Will their EBIT margins recover from their enormous R&D budget? Will their simplification of UI/UX and expansion of their lineup to 1,000 different models be a success? Will their geographical expansion and the dramatic growth of buying power in China help them overcome competitive pressures? Will their peacocking with a ridiculous new XM label red model help distract the myriads of people flocking to the tesla model Y?”

See exhibits A-Z, charts! Graphs! P&L’s! Geographical demand! Profit per model! Global supply chain map! Sales per employee! Profit per employee! Metrics! ROI! Market share! Growth! Decline! New products! Shiny objects! Pictures of engines! Rare earth minerals cost trends!

[Dgjo2022X5MC]

Originally Posted by chicagofan00

It’s different…

Is this the same setup we can expect on the upcoming M5 Comp though? Seems like it would be.

The exact concern I posted on the X5M forum and radio silence. . I was thinking this weird powertrain will scrap my M5 touring aspirations.

[Dgjo2022X5MC]

This vehicle just bums me out as it will almost certainly be a laughingstock for many years, potentially damaging the value of M brand. Ugh. I had to stop reading all the marketing BS on the XM. It hurt my head and insulated my intelligence. It read like and Instagram post.

I am hanging onto my 22f95. Last full ICE BMW super sav (and f96 as well).

[chicagofan00]

Originally Posted by Dgjo2022X5MC

The exact concern I posted on the X5M forum and radio silence. . I was thinking this weird powertrain will scrap my M5 touring aspirations.

My plan was to move from my M3C to the upcoming M5T (should it come stateside) but after the reviews of the XM I’m now not so sure given that it’s likely to get this same hybrid setup.

Although I do still have some hope that even if it gets this same setup it will have been tweaked enough to be a better performance in that version than as experienced in the XM. Seems like the XM is more of a test bed for the high performance hybrid setup than anything else.

[Mavus]

Originally Posted by Danconia

I honestly feel kind of bad for BMW since this is such low hanging fruit.

my man drinks on me!!

[farns2345]

why would anybody buy this?? bmw is going to lose a lot of money on this one

[Luminor513]

Originally Posted by pizza240

BG without the TR accents (aside from emblems and wheels).

Sorry for low resolution, this is just a screenshot.

In a design so polarizing, the last thing you would want to to is add more contrast. Any light colors like BG will make the whole car even more questionable than it already is. Mixing light colored painted panels with all of the shiny black plastic body cladding will be a design nightmare. This car looks best in black, label red or the standard trim, as it blends/hides all of the strange proportions.

[Luminor513]

Originally Posted by TXSchnee

BMW is attempting to move into Porsche pricing territory (and Porsche wants to move up to Ferrari pricing).

Completely agree. The new 7 series interior can justify its price and even one much higher. The XM is just a parts bin interior of X5M and X7 components. Can’t understand why they chose this interior to move so far upmarket, they should have just put a sport version of the new 7 series interior in the XM, at least that would have been more at home in a 160-180k SUV.

[0zmoz4is]

Nana nana Batman! I’ll take one!

[bdb]

Saw this in Palm Springs yesterday. I’m thinking it may be here for Coachella. And yes it looked horrific. There’s a bunch of Coachella branded BMWs in town.