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BIMMERPOST Universal Forums General Automotive (non-BMW) Talk + Photos/Videos Cadillac to open boutique stores

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      01-22-2015, 12:44 PM   #1
swanson
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Cadillac to open boutique stores

http://www.autonews.com/article/2015...to-700-dealers
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      01-22-2015, 02:11 PM   #2
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Sounds good in concept.

Implementation is where it will be though... All it takes is for a couple bad reviews.
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      01-22-2015, 02:52 PM   #3
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Whether this works or not, Cadillac needs these ideas to better market the brand if they want to even be mentioned up there with the Germans.
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      01-31-2015, 07:03 AM   #4
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So all this is is pulling the Cadillac stores out from Chevy/GMC/Buick. Wow what a concept.
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      01-31-2015, 10:47 AM   #5
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Seems like a good idea if Cadillac truly wants to be viewed as a premium product. The few times I've gone to look at Cadillacs, the dealership experience has definitely left something to be desired compared with the other "premium" dealerships (i.e. BMW, Mercedes, Audi, Lexus, etc).
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