[Zer00]

Just noticed this today. It's not very obvious, but visible around the logo if you look for it. Can't feel it on the surface. The car is 4 month/1400 miles old. Assume it came from the factory like this. Will the dealer replace this?

[themama]

you can try asking and they might do as a good will gesture of that decal is easily replaceable. Again I did have a small blemish as such which stopped bothering me after an year..

[MystroX5]

That would drive me nuts always seeing that. I would get it fixed regardless how/when it happened.

[Orient330iNYC]

pretty sure the emblem is part of the airbag (permanently attached) to prevent it from becoming a projectile when the airbag deploys. to fix this they will need to replace the entire airbag.
this is how it comes from supply:




this is supposed to fit over the existing one:
https://theismotorsport.com/bmw-stee...self-adhesive/
not sure how it will look.

[PinkNinja400Guy]

And the airbag unit part costs about $1000. You can ask the dealer but I doubt they'd do anything about it (regardless of the cost - they'd probably blame it on you and say that it isn't covered if you didn't point it out while taking delivery of the vehicle).

Edit: I was looking at the scratch between the M and W letters. The damage on the silver part does appear to be under the clear coat and BMW should replace it. I don't know if they will, but they should.

[claykin]

Those marks appear to be the silver ring under the clear coat having a manufacturing defect. Show it to your dealer and they should change the cover.

[Zer00]

Thanks all. It's definitely under. I'll show it to the dealer when I go that way (it's a 50mile drive) and see what they say