[E90SLAM]

Free Microfiber towel at Shell Gasoline Stations with a purchase of 10 gallon gasoline....

http://www.shell.com/home/content/us...nk_121907.html

Second Year of Shell Passionate Experts Marketing Program Brings Exciting New Advertising and Promotions in 2008
19 Dec 2007

“Un-Gunk Your Car” Promotion Kicks-Off in February


Building off the momentum of 2007, the Shell “Stop Gunky Build-up” advertising campaign featuring the Shell Passionate Experts will continue in 2008 with a continued focus on the company’s commitment to fuel quality. Like last year, the campaign will center around the desire to help consumers stop the build-up of engine gunk on their vehicles’ critical engine parts. In 2008, Shell will continue the current TV commercials in addition to welcoming new TV spots featuring the Passionate Experts and Kevin Harvick. TV advertising will run on network TV and national cable networks throughout the year starting in January. In conjunction with TV, Shell will also introduce a new online campaign, enhanced point-of-purchase materials, radio advertising, outdoor billboards and all-new promotions designed to drive traffic to Shell stations. All marketing components will reinforce last year’s successful Passionate Experts program and educate motorists that “All Gasolines are not the Same.”



Kicking off 2008 will be the “Un-Gunk Your Car” promotion, which will aim to drive traffic to Shell stations and inside convenience stores. From February 11 through March 30, Shell customers who purchase a minimum of 10-gallons of gasoline will receive one free microfiber cleaning cloth specially formulated to help “un-gunk” the interior of their car (no fuel purchase required in New Jersey). While supplies last, consumers will be encouraged to collect all three limited edition versions of the cloth – “Shell V-Power Cleans Up Gunk,” “Un-Gunk Your Car” and “I Hate Gunk” with Kevin Harvick’s No. 29 logo. Each of the 23 million cloths will be accompanied by a 2008 Sprint Cup Series race schedule in support of the Shell relationship with Richard Childress Racing (RCR), Kevin Harvick and the 29 Shell-Pennzoil car.



“With the ‘Un-Gunk Your Car’ promotion, we’re taking ‘stopping gunk’ to a whole new level,” said Karen Wildman, Shell brand and communications manager. “And this year the message will remain simple, providing us with the ideal platform to expand these themes into various marketing initiatives in 2008. We’re excited to bring these programs to our network of wholesalers and retailers, and eventually, to the Shell customers.”



The “Un-Gunk Your Car” promotion will be supported with national TV, online advertising, and point-of-purchase materials, including pump toppers, pole signs, column banners, yard signs, building signs and register toppers. In addition to this promotion, Shell retail sites will continue to reinforce the “Stop Gunky Build-up” messaging.



For additional information on the Shell Passionate Experts or Shell fuels, visit www.passionate-experts.shell.com.



POP images are available upon request.



Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,600 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. For more information, please visit www.shell.com/us . Motiva Enterprises LLC refines and markets branded products through more than 9,000 branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.


INQUIRIES:

Shell Oil Company, Shell Media Line, +1 (713) 241-4544

Jenny Powers, Edelman, +1 (323) 202-1079

[BoostedBMW]

Damn!... I just filled up my car this morning at shell. I paid at the pump though so I didn't know.

[vAnt826]

LOL I got mine the first day it started. I was pumping and I saw the sign and figured what the hell.

[Taittinger]

I just filled up yesterday at my usual Shell, no towel!

[E90SLAM]

Originally Posted by BoostedBMW

Damn!... I just filled up my car this morning at shell. I paid at the pump though so I didn't know.

Originally Posted by Taittinger

I just filled up yesterday at my usual Shell, no towel!

The gas pump won't dispense the towel, you have to go in and ask.....
Don't expect the gas station worker keep an eye and look who gas up more than 10 gallons and hand you a towel......

go ask..there's nothing wrong with that....

[Taittinger]

Originally Posted by E90SLAM

The gas pump won't dispense the towel, you have to go in and ask.....
Don't expect the gas station worker keep an eye and look who gas up more than 10 gallons and hand you a towel......

go ask..there's nothing wrong with that....

Not in NJ. The attendant does the pumping. And it is not advertised at any Shell that I have seen.

[wadgras44]

If you're near the Gibbsboro, NJ station you'll get a handful of towels there

[BoostedBMW]

Originally Posted by E90SLAM

The gas pump won't dispense the towel, you have to go in and ask.....
Don't expect the gas station worker keep an eye and look who gas up more than 10 gallons and hand you a towel......

go ask..there's nothing wrong with that....

Its kind of hard to ask when you don't know that the promotion is going on and you pay at the pump with a credit card. Next time I'll try to use my psychic abilities.

BTW, I went back there today and the retards didn't have any.

[brokemywallet]

just went to fill up and the owner gave me 2 of them. they are pretty cheap, and the clear plastic bag had huge words that said MADE IN CHINA.....like it was written for a blind man to see.

[E90SLAM]

if you're in NJ, you don't even need to purchase to get them!

Kicking off 2008 will be the “Un-Gunk Your Car” promotion, which will aim to drive traffic to Shell stations and inside convenience stores. From February 11 through March 30, Shell customers who purchase a minimum of 10-gallons of gasoline will receive one free microfiber cleaning cloth specially formulated to help “un-gunk” the interior of their car (no fuel purchase required in New Jersey). While supplies last, consumers will be encouraged to collect all three limited edition versions of the cloth – “Shell V-Power Cleans Up Gunk,” “Un-Gunk Your Car” and “I Hate Gunk” with Kevin Harvick’s No. 29 logo. Each of the 23 million cloths will be accompanied by a 2008 Sprint Cup Series race schedule in support of the Shell relationship with Richard Childress Racing (RCR), Kevin Harvick and the 29 Shell-Pennzoil car.

[E90SLAM]

Originally Posted by brokemywallet

just went to fill up and the owner gave me 2 of them. they are pretty cheap, and the clear plastic bag had huge words that said MADE IN CHINA.....like it was written for a blind man to see.

Wat's wrong with towels that are made in China???

[aut0sh0cker]

i just got one after $48.77 of gas. towel looks pretty crappy, but what can i say, it was free...

[vaportech]

I thought they handed me a handkerchief it's so small. So I blew my nose with it.

[Vudoo4u2]

Dont forget to collect them all....