M40i Arrived... I guess I'm the guinea pig (Badging)

jcfla · 04-09-2018, 03:28 PM

Hi all-

On March 2nd, I ordered my M40i. I wanted the X3, but coming out of a 335, I wasn't willing to compromise on power-- glad I didn't.

It arrived at the dealer on March 30th.

Here's my build:

Carbon Black
Cognac Vernasca
Aluminum Rhombicle
Premium
Executive
Adaptive M
HK Sound
All Season RFs

I ordered from a dealer out of state and received $11k off sticker (PM me if you need a referral). I flew to pick up this past weekend. Everything was great, but there's one glaring difference regarding the badging which you can see in the pic. Dealership advises this was a change that went into effect around my build time and that subsequent builds will have the different placement.

I'll upload more pics of the car once I have it properly washed.

titomi · 04-09-2018, 03:37 PM

I noticed that in the configurator a few days ago. https://x3.xbimmers.com/forums/showt...397493&page=14

Kief · 04-09-2018, 03:56 PM

Placement is just like the new X4 (and X2)-probably same for upcoming X5.

gearcritic · 04-09-2018, 03:57 PM

I'm not a fan of where they relocated the badge. Why BMW WHY!!!

mjdth · 04-09-2018, 04:24 PM

Oh nooooo. Our car has finished completion and is waiting to get picked up by the carrier (Ordered March 11). This is really ugly with this placement IMO. Maybe I'll just have them debadge the whole thing.

Zirenz2006 · 04-09-2018, 04:46 PM

Congrats on the M40i!!

WTF with that badge placement? I don't get why they would do that at all. I know it's like that on the X2 but it looks like it needs to be on that model.

Max Well · 04-09-2018, 04:53 PM

Welcome to the G01 forum, jcfla, and congratulations on it's arrival.

De-badging is straightforward if the placement isn't satisfactory for you and only takes about 20 min with good quality dental floss after gently warming with a hair dryer. Especially being new, the adhesive won't have had a chance to go through hot and cold seasonal cycles which seem to make the process a bit longer and more involved with the harder residue left behind. We de-badged the X3 logo from our G01 (leaving the M40i) and de-badged everything from our 2015 X3 LCI 35i (which was a bit more laborious c/w the G01 given the years of seasonal exposure but still easily accomplished).

So, although I'm not sure what is driving BMW's reason for changing the badge positions (surely something must be), it is a very easy fix so not to worry. Enjoy your new G01!

yllwwgn · 04-09-2018, 05:18 PM

Hmmm, interesting placement of the new badging for sure. Would be cool if it included the M Sport steering wheel too! Sorry couldn't resist... too easy lol.

IND-Distribution · 04-09-2018, 05:34 PM

Might take some time to get use to but for now, I liked it better in the old spot.

mjdth · 04-09-2018, 05:35 PM

How hard would it be to de-badge and reposition them...? I assume I could bring it into a shop somewhere to have them moved around.

sinbad4 · 04-09-2018, 05:51 PM

I ordered mine de-badged. Hope to get next week. That said, I think I prefer it down low, in the new position.

Keweenawbee · 04-09-2018, 06:00 PM

What’s that second rear badge on the i30 in the updated configurator? Looks like maybe “xdrivei30”, but it’s the same for the rear drive. That could be an oversight though.

I really don’t care at all for my single high mounted “X3” badge. All the more reason here to remove it rather than lowering and adding an “i30” opposite.

nxa · 04-09-2018, 07:09 PM

Maybe the thought it to leave the more prominent area 'clean' other than the BMW logo?

greg2step · 04-09-2018, 07:16 PM

Mine was ordered 2/26, but it went to production 3/1 or 3/2 Must have been a week or so before the switch, for which I am glad.

Max Well · 04-09-2018, 07:27 PM

Quote:

Originally Posted by mjdth

How hard would it be to de-badge and reposition them...? I assume I could bring it into a shop somewhere to have them moved around.

Wouldn't go there, mjdth. The removal process damages the adhesive so it'll be a hassle down the road as they loosen or sag. Easy to remove, but if you want them back in a different position, just order some new ones and place them where you want. I'm attaching the process we used to debadge our G01 X3 from the back left rear, as well as all of the badges on our 2015 LCI X3 35i. No way I would even try to re-apply.

JSY · 04-09-2018, 08:04 PM

Seriously, what is this crap... you'd think they'd just wait until the 2019 models to make such a change - but to change it MY? That's just dumb and it looks weird to me. I'm used to the badges being on the same level as the roundel.

nxa · 04-09-2018, 09:01 PM

I sort of hope my car comes like that but based on some comments above, and my end of Feb build, I'm assuming I'll have them up top. Hopefully I'll know in a week as it's in dealer prep now.

skyblue2002 · 04-09-2018, 10:06 PM

Badges? We don’t need no stinking badges!

Bimar · 04-09-2018, 10:10 PM

Disgusted with the placement , BMW why?

Rbrown · 04-10-2018, 01:53 AM

Welcome to the M40i club.

Really glad I got mine debadged!

strike4A · 04-10-2018, 02:32 AM

Quote:

Originally Posted by mjdth

How hard would it be to de-badge and reposition them...? I assume I could bring it into a shop somewhere to have them moved around.

Relatively easy as others have said. 3M produce double sided automotive tape which you could use to reattach the badges also. I would probably buy new badges which would come with adhesive already.

kozzi · 04-10-2018, 08:17 AM

Not a fan of the new badge placement...

04-09-2018, 03:28 PM	#1
jcfla Registered 11 Rep 2 Posts Drives: '18 X3 M40i Join Date: Mar 2018 Location: Florida iTrader: (0)	M40i Arrived... I guess I'm the guinea pig (Badging) Hi all- On March 2nd, I ordered my M40i. I wanted the X3, but coming out of a 335, I wasn't willing to compromise on power-- glad I didn't. It arrived at the dealer on March 30th. Here's my build: Carbon Black Cognac Vernasca Aluminum Rhombicle Premium Executive Adaptive M HK Sound All Season RFs I ordered from a dealer out of state and received $11k off sticker (PM me if you need a referral). I flew to pick up this past weekend. Everything was great, but there's one glaring difference regarding the badging which you can see in the pic. Dealership advises this was a change that went into effect around my build time and that subsequent builds will have the different placement. I'll upload more pics of the car once I have it properly washed. Attached Images
	Appreciate 4 ando2002.00 Max Well4742.00 yllwwgn170.00 SamS866.50 Tweet Quote

04-09-2018, 03:37 PM	#2
titomi Colonel 926 Rep 2,046 Posts Drives: X3 G01 30i xDrive Join Date: Feb 2018 Location: EU iTrader: (0) Garage List 2018 X3 G01 [0.00]	I noticed that in the configurator a few days ago. https://x3.xbimmers.com/forums/showt...397493&page=14 __________________ '18 G01 X3 xDrive 30i xLine, Sophisto grey, Vernasca Mocha, Adaptive
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04-09-2018, 03:56 PM	#3
Kief Major General 4440 Rep 5,733 Posts Drives: '24 iX50; '23 i4 M50 Join Date: Dec 2009 Location: Vereinigte Staaten von Amerika iTrader: (26)	Placement is just like the new X4 (and X2)-probably same for upcoming X5. __________________ __________________ '24-I20 iX 50; '23-G26 i4 M50; '22-G82 M4Cx;20-G05 M50i; '20-F82 M4CS; '18-F80 M3CS; '18-F80 M3CS; '18-F85 X5M; '18-G01 X3M40i; '18-F80 M3ZCP; '17-F80 M3ZCP; '15-F15 X5; '15-F82 M4; '12-E92 335is; '11-E70 X5d; '11-E89 Z435is;'09-E89 Z435i; '08-E92 335i; '06-E90 330i; '05-E83 X3; '04-E83 X3; '03-E46 325Ci* *retired
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04-09-2018, 03:57 PM	#4
gearcritic Private 100 Rep 58 Posts Drives: BMW X3 M40i Join Date: Mar 2018 Location: IL iTrader: (0)	I'm not a fan of where they relocated the badge. Why BMW WHY!!!
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04-09-2018, 04:24 PM	#5
mjdth Private First Class 82 Rep 152 Posts Drives: X3 M40i Join Date: Mar 2018 Location: Chicago iTrader: (0) Garage List 2018 X3 M40i [0.00] 2015 435xi (Sold) [0.00] 2007 335i (Sold) [0.00] 2004 325i (Sold) [0.00]	Oh nooooo. Our car has finished completion and is waiting to get picked up by the carrier (Ordered March 11). This is really ugly with this placement IMO. Maybe I'll just have them debadge the whole thing.
	Appreciate 0 Quote

04-09-2018, 04:46 PM	#6
Zirenz2006 Brigadier General 1542 Rep 4,558 Posts Drives: G80 M3 Comp IOMG Join Date: Aug 2006 Location: US - NE iTrader: (0)	Congrats on the M40i!! WTF with that badge placement? I don't get why they would do that at all. I know it's like that on the X2 but it looks like it needs to be on that model. __________________ Current: 2021 ///M3 Competition Isle of Man Green Ordered: 2024 ///M2 Zandvoort Blue Past: 2018 X3 ///M40i \| 2012 *328i* \| 2009 *335i* \| 2007 *335i Coupe* \| 2005 *545i* \| 2001 *325i*
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04-09-2018, 04:53 PM	#7
Max Well Colonel 4742 Rep 2,533 Posts Drives: '22 BG X3MC, '20 BSM X3MC Join Date: Jun 2014 Location: Southeast USA iTrader: (0)	Welcome to the G01 forum, jcfla, and congratulations on it's arrival. De-badging is straightforward if the placement isn't satisfactory for you and only takes about 20 min with good quality dental floss after gently warming with a hair dryer. Especially being new, the adhesive won't have had a chance to go through hot and cold seasonal cycles which seem to make the process a bit longer and more involved with the harder residue left behind. We de-badged the X3 logo from our G01 (leaving the M40i) and de-badged everything from our 2015 X3 LCI 35i (which was a bit more laborious c/w the G01 given the years of seasonal exposure but still easily accomplished). So, although I'm not sure what is driving BMW's reason for changing the badge positions (surely something must be), it is a very easy fix so not to worry. Enjoy your new G01!
	Appreciate 1 ando2002.00 Quote

04-09-2018, 05:18 PM	#8
yllwwgn Lieutenant 170 Rep 445 Posts Drives: 2018 X3 M40i Join Date: Oct 2013 Location: Milky Way, Earth, North America, Arizona more specifically. iTrader: (0)	Hmmm, interesting placement of the new badging for sure. Would be cool if it included the M Sport steering wheel too! Sorry couldn't resist... too easy lol. __________________ "Since light travels faster than sound, some people appear bright until you hear them speak".
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04-09-2018, 05:34 PM	#9
IND-Distribution BMW obsessed 9587 Rep 10,878 Posts Drives: G82 M4 / G87 M2 Join Date: Oct 2006 Location: Chicago iTrader: (3)	Might take some time to get use to but for now, I liked it better in the old spot. __________________ IND DISTRIBUTION \| 866-963-4520 • INSTAGRAM • YOUTUBE • FACEBOOK • FLICKR
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04-09-2018, 05:35 PM	#10
mjdth Private First Class 82 Rep 152 Posts Drives: X3 M40i Join Date: Mar 2018 Location: Chicago iTrader: (0) Garage List 2018 X3 M40i [0.00] 2015 435xi (Sold) [0.00] 2007 335i (Sold) [0.00] 2004 325i (Sold) [0.00]	How hard would it be to de-badge and reposition them...? I assume I could bring it into a shop somewhere to have them moved around.
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04-09-2018, 05:51 PM	#11
sinbad4 Captain 783 Rep 911 Posts Drives: 2020 X3 M40i Join Date: Mar 2013 Location: MN iTrader: (0) Garage List 2019 BMW X3 M40i [0.00]	I ordered mine de-badged. Hope to get next week. That said, I think I prefer it down low, in the new position.
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04-09-2018, 06:00 PM	#12
Keweenawbee Captain 296 Rep 610 Posts Drives: 18 X3 30i-m-exec Rides: RT1100 Join Date: Oct 2017 Location: MN & MI, USA iTrader: (0)	What’s that second rear badge on the i30 in the updated configurator? Looks like maybe “xdrivei30”, but it’s the same for the rear drive. That could be an oversight though. I really don’t care at all for my single high mounted “X3” badge. All the more reason here to remove it rather than lowering and adding an “i30” opposite. __________________ 2018 X3 30i SapphireBlack/ZMP/ZPX/ZDB
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04-09-2018, 07:09 PM	#13
nxa Second Lieutenant 112 Rep 200 Posts Drives: X3 G01 30d M Sport Join Date: Feb 2018 Location: Sydney iTrader: (0) Garage List 2018 BMW X3 30d [0.00]	Maybe the thought it to leave the more prominent area 'clean' other than the BMW logo?
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04-09-2018, 07:16 PM	#14
greg2step X3 Owner/Driver 212 Rep 785 Posts Drives: 2018 X3 M40i Join Date: Dec 2007 Location: Baltimore, Maryland, USA iTrader: (0) Garage List 2018 BMW X3 M40i (G01) [0.00]	Mine was ordered 2/26, but it went to production 3/1 or 3/2 Must have been a week or so before the switch, for which I am glad. __________________ 2018 X3 M40i G01 \| Phytonic Blue \| Mocha \| Premium+Exec \| Driver Assist \| Adaptive M Suspension 2011 X3 XDrive35i F25 l Deep Sea Blue l Mojave Leather l Sport, DHP, Premium, Nav/Technology, Cold Weather, Convenience [traded in] 2008 328XI E91 Sportwagon l Sparkling Graphite [traded in]
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04-09-2018, 08:04 PM	#16
JSY Major 578 Rep 1,108 Posts Drives: 2024 BMW X3 M40i Join Date: Nov 2011 Location: New York iTrader: (0) Garage List 2024 BMW X3 M40i [0.00] 2021 BMW X3 M40i [0.00] 2018 BMW X3 M40i [9.33] 2015 BMW X3 35i [9.50]	Seriously, what is this crap... you'd think they'd just wait until the 2019 models to make such a change - but to change it MY? That's just dumb and it looks weird to me. I'm used to the badges being on the same level as the roundel.
	Appreciate 1 greg2step211.50 Quote

04-09-2018, 09:01 PM	#17
nxa Second Lieutenant 112 Rep 200 Posts Drives: X3 G01 30d M Sport Join Date: Feb 2018 Location: Sydney iTrader: (0) Garage List 2018 BMW X3 30d [0.00]	I quite liked it... I sort of hope my car comes like that but based on some comments above, and my end of Feb build, I'm assuming I'll have them up top. Hopefully I'll know in a week as it's in dealer prep now.
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04-09-2018, 10:06 PM	#18
skyblue2002 Private 20 Rep 58 Posts Drives: 2018 X3 M40i Join Date: Apr 2007 Location: NJ iTrader: (0)	Badges? We don’t need no stinking badges!
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04-09-2018, 10:10 PM	#19
Bimar Colonel 800 Rep 2,599 Posts Drives: Bmw X Join Date: Dec 2010 Location: Www iTrader: (0)	Disgusted with the placement , BMW why?
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04-10-2018, 01:53 AM	#20
Rbrown Brigadier General 2766 Rep 4,577 Posts Drives: X3 M40i Join Date: Jun 2015 Location: Glasgow iTrader: (0)	Welcome to the M40i club. Really glad I got mine debadged!
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04-10-2018, 08:17 AM	#22
kozzi Pygocentrus Piraya 927 Rep 1,008 Posts Drives: 2021 BMW X3MC Join Date: Feb 2011 Location: Brooklyn, NY iTrader: (0) Garage List 2021 BMW X3MC [10.00]	Not a fan of the new badge placement... __________________ kozzi 2021 BMW X3MC Donington Grey Metallic / Sakhir Orange & Black Extended Merino Leather / Aluminum Carbon Structure
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