Badge placement

RichM50d · 07-15-2018, 04:42 PM

I’ve noticed that X3’s in pictures in the US have the badges at the top of the boot lid, but the UK cars have them near the bottom. Has anyone else noticed this? Any ideas why they have done this?

sor · 07-15-2018, 04:48 PM

Quote:

Originally Posted by RichM50d

I’ve noticed that X3’s in pictures in the US have the badges at the top of the boot lid, but the UK cars have them near the bottom. Has anyone else noticed this? Any ideas why they have done this?

Actually they changed placement on all of them a few months back, I believe.

darrylo · 07-15-2018, 05:18 PM

Quote:

Originally Posted by sor

Actually they changed placement on all of them a few months back, I believe.

Yes, it changed starting around the end of March/beginning of April.

Ragnarkov · 07-15-2018, 05:34 PM

My production date was April 23rd, 2018.

See63ess · 07-15-2018, 07:23 PM

At the bottom in So Cal

XXX3 · 07-15-2018, 07:59 PM

At bottom, Republic of California, with production date of April 2018.

RichM50d · 07-16-2018, 01:22 AM

Ah, ok that makes sense. I wonder why they moved them lower down?

MarkyM · 07-16-2018, 02:32 AM

Quote:

Originally Posted by RichM50d

Ah, ok that makes sense. I wonder why they moved them lower down?

The upcoming G05 doesn't seem to have room above tail lights for any badge so would have to be below, I wonder if they are getting us all used to this placement now?

Mine was build early April and has badges below, also the XDrive badges on front doors have disappeared as well at the same time, on all models except M40 they are now on left side of tail gate, M40 doesn't get any as X3 badge is on that side

RichM50d · 07-16-2018, 12:43 PM

Good to know that mine will be the latest version!

ac328 · 07-16-2018, 05:18 PM

It looks silly on the bottom. BMW should have left them where they were initially.

johnnj · 07-16-2018, 05:55 PM

Quote:

Originally Posted by ac328

It looks silly on the bottom. BMW should have left them where they were initially.

Yeah, I agree. It’s trivial but to me the upper location of the badges is part of the visual brand cue for a BMW X model.

The lower spot looks more like an Infiniti.

Hendoo · 07-16-2018, 08:18 PM

Quote:

Originally Posted by johnnj

Yeah, I agree. It’s trivial but to me the upper location of the badges is part of the visual brand cue for a BMW X model.

The lower spot looks more like an Infiniti.

I was going to say looks more like a Toyota...

Not a big deal but I did like the higher placement better.

darrylo · 07-17-2018, 12:50 AM

Quote:

Originally Posted by Hendoo

I was going to say looks more like a Toyota...

Not a big deal but I did like the higher placement better.

Same here, but I call it, "the minivan location".

kamek · 07-17-2018, 06:35 AM

Feb production here with my badges at the top

Pray for Mojo · 07-17-2018, 09:05 AM

The cutoff seems to be end of March builds. My March 15th has it at the top, the cars that showed up at the dealer after that were all on the bottom.

MdW86 · 07-17-2018, 01:00 PM

I love the new location. Clean look at the top. Just a matter of taste I guess

07-15-2018, 04:42 PM	#1
RichM50d Lieutenant 332 Rep 528 Posts Drives: ‘22 8 Series Gran Coupe Join Date: Jan 2018 Location: UK iTrader: (0)	Badge placement I’ve noticed that X3’s in pictures in the US have the badges at the top of the boot lid, but the UK cars have them near the bottom. Has anyone else noticed this? Any ideas why they have done this?
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07-15-2018, 05:34 PM	#4
Ragnarkov First Lieutenant 127 Rep 304 Posts Drives: 2018 X3 i30xdrive Join Date: Nov 2017 Location: Maple Ridge, BC iTrader: (0) Garage List 2018 BMW X3 [0.00]	My production date was April 23rd, 2018. Attached Images
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07-15-2018, 07:23 PM	#5
See63ess Private 121 Rep 95 Posts Drives: X3 Join Date: Jun 2018 Location: OC iTrader: (0)	At the bottom in So Cal
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07-15-2018, 07:59 PM	#6
XXX3 Second Lieutenant 155 Rep 230 Posts Drives: X3 M40i Join Date: Apr 2018 Location: San Diego iTrader: (0)	At bottom, Republic of California, with production date of April 2018. Attached Images __________________ 2018 GO1 X3 M40i Alpine White 2018 Acura RDX Tech Pearl White 2016 Tundra TRD Pro (sold) 2013 Boss 302 Race Red (sold)
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07-16-2018, 01:22 AM	#7
RichM50d Lieutenant 332 Rep 528 Posts Drives: ‘22 8 Series Gran Coupe Join Date: Jan 2018 Location: UK iTrader: (0)	Ah, ok that makes sense. I wonder why they moved them lower down?
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07-16-2018, 12:43 PM	#9
RichM50d Lieutenant 332 Rep 528 Posts Drives: ‘22 8 Series Gran Coupe Join Date: Jan 2018 Location: UK iTrader: (0)	Good to know that mine will be the latest version! Last edited by RichM50d; 07-18-2018 at 01:12 AM..
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07-16-2018, 05:18 PM	#10
ac328 Lieutenant 145 Rep 418 Posts Drives: 328is, 528e, 335i, X3 M40i Join Date: Sep 2008 Location: Newark, CA iTrader: (1) Garage List 2018 BMW X3 M40i [10.00]	It looks silly on the bottom. BMW should have left them where they were initially. __________________ AC328 2018 AW G01 X3 M40i 2008 AW E92 335i Coupe 2006 SG E85 Z4 3.0si 1996 AW E36 328is (original owner) 1986 DG E28 528e
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07-17-2018, 06:35 AM	#14
kamek Brigadier General 358 Rep 3,447 Posts Drives: 2018 X3 M40i Join Date: Mar 2008 Location: Queens, NY iTrader: (4) Garage List 2008 BMW 328xi [8.20]	Feb production here with my badges at the top
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07-17-2018, 09:05 AM	#15
Pray for Mojo Major 430 Rep 1,115 Posts Drives: 2014 M235i & 2018 X3 M40i Join Date: Apr 2014 Location: Calgary iTrader: (0)	The cutoff seems to be end of March builds. My March 15th has it at the top, the cars that showed up at the dealer after that were all on the bottom.
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07-17-2018, 01:00 PM	#16
MdW86 Private First Class 83 Rep 187 Posts Drives: Bmw f30 320i 2012 Join Date: Sep 2014 Location: NL iTrader: (0)	I love the new location. Clean look at the top. Just a matter of taste I guess
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