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      03-07-2019, 10:04 AM   #1
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Video: Official BMW X7 TV Commercial

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Short and brief TVC on the X7.

Interestingly, similar to the 8 Series TV Commercial, BMW's full name "Bayerische Motoren Werke" is completely spelled out at the last few seconds where "Sheer Driving Pleasure" or "Ultimate Driving Machine" would’ve been.

This follows previous discussion that higher end "elite" models would receive this treatment although it does seem that the BMW roundel's colors have survived (i.e., not black & white).



Quote:
Originally Posted by BMW
BMW sharpens the profile of its flagship luxury-class models: The new BMW 7 Series stands for an extraordinary presence, maximum performance and unique comfort. The newly designed super-slender headlight units provide an attractive visual contrast with the significantly enlarged BMW kidney grille. The newly designed rear apron, the narrow reflectors and the trapezoidal tailpipe trims placed far to the outside make the rear appear wide and present. Extended stitching and the high-quality interior trim strips offer an especially luxurious ambience. The BMW 7 Series Sedan also extends driving pleasure and safety. BMW Personal CoPilot combines numerous driver assistance systems and automated functions that help the driver in various situations.

The worldwide market launch of the new BMW 7 Series will begin in March 2019.

If you want to know more about the new BMW 7 Series, take a closer look here: http://b.mw/TheNew7Series_YT
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      03-07-2019, 02:07 PM   #2
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can't imagine the person who would drive this and pretend to shift it.
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      03-07-2019, 02:35 PM   #3
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So how did they get it off the train?
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      03-07-2019, 02:57 PM   #4
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Missed opportunity

Would have been great for BMW to show the X7's off road ability by letting us see how they drove it off the train, off the train tracks and then over those 13 foot hills separating the tracks from the road
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      03-07-2019, 03:10 PM   #5
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So they were imagining they were on the train but in fact they were in the car? Dreaming like in inception? Mind blowing.
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      03-07-2019, 04:00 PM   #6
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That X7 is about as attractive as the locomotive...
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      03-07-2019, 06:25 PM   #7
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Quote:
Originally Posted by PARTS@STBMW View Post
So how did they get it off the train?
haha that was the first thing I thought also

Also was kinda of disappointed there was no dancing in this one like the g20 one
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      03-07-2019, 09:32 PM   #8
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They should have used an M Sport for the commercial.Looks amazing compared to the regular X7.
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      03-08-2019, 01:37 AM   #9
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Ironically though that it acctualy won't fit onto any Motorail Train in Europe because of its dimensions.
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      03-08-2019, 08:44 AM   #10
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Quote:
Originally Posted by Nantucket View Post
They should have used an M Sport for the commercial.Looks amazing compared to the regular X7.
I will take the design pure excellence model used in the commercial any day over M Sport. Cleaner, more luxurious with no gimmicks. There is a reason why BMW is using it not only for this commercial but all ads and shows. If I want something sporty I will buy a real sports car, not a full size SUV, just my opinion. The good news though is that both options are available for us to choose from.
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      03-08-2019, 09:12 AM   #11
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Quote:
Originally Posted by JAKE_X7 View Post
I will take the design pure excellence model used in the commercial any day over M Sport. Cleaner, more luxurious with no gimmicks. There is a reason why BMW is using it not only for this commercial but all ads and shows. If I want something sporty I will buy a real sports car, not a full size SUV, just my opinion. The good news though is that both options are available for us to choose from.
yeah i mean reality is that is going to be the volume model. and as far as volume models go, that is >>> the base gls this gen. we'll see about next gen in a few weeks
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      03-08-2019, 10:09 AM   #12
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Quote:
Originally Posted by GOLFFRR View Post
Quote:
Originally Posted by PARTS@STBMW View Post
So how did they get it off the train?
haha that was the first thing I thought also

Also was kinda of disappointed there was no dancing in this one like the g20 one
That dancing G20 ad was horrible
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      03-08-2019, 03:41 PM   #13
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I guess they realized this thing is not a "sheer driving pleasure ".
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      03-08-2019, 08:41 PM   #14
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Quote:
Originally Posted by PARTS@STBMW View Post
So how did they get it off the train?
I guess the train stopped after 30 minutes according to the conductor, then they disconnected the last train cart and drove the car down using ramps.

In any case, this ad sucked. No way the X7 is more comfortable than train in this case, if they're going parallel. You can eat, walk around and sleep in a nice train.

A better ad would've been if they jumped/ drove off the moving train then took the scenic off road route up the mountains
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      03-08-2019, 09:56 PM   #15
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Quote:
Originally Posted by XsltAnalyst View Post
I guess the train stopped after 30 minutes according to the conductor, then they disconnected the last train cart and drove the car down using ramps.

In any case, this ad sucked. No way the X7 is more comfortable than train in this case, if they're going parallel. You can eat, walk around and sleep in a nice train.

A better ad would've been if they jumped/ drove off the moving train then took the scenic off road route up the mountains
Iím no ad man but this campaign is really bad to me. That being said maybe itís connecting with others. Not me tho. Iím not the target demographic for this one

Last edited by ppagiga; 03-08-2019 at 10:05 PM.
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