BMW UK is out to publicly shame owners who have let their warranties lapse

Soul_Glo · 12-23-2020, 02:53 PM

It's using electronic signage to display personalized messages to drivers at stoplights in select cities.

Source: https://www.cnet.com/roadshow/news/b...ranty-shaming/

TouringPleb · 12-23-2020, 03:03 PM

That has to be a wind up

DaveA · 12-23-2020, 03:20 PM

"Our customers expect an elevated level of customer service and personalised digital marketing is just one way in which we can engage with them at this expected level."

Oh dear... We really do live now in a surveillance society don't we...

I would say that "personalised digital marketing" (or any marketing for that matter) has nothing whatsoever to do with customer service...

JustChris · 12-30-2020, 07:28 AM

Enter Car.

Click 'Accept Cookies' before the engine starts or its a no go

DaveA · 12-30-2020, 07:43 AM

Quote:

Originally Posted by JustChris

Enter Car.

Click 'Accept Cookies' before the engine starts or its a no go

Joking aside, there will be an element of truth in this, in that it'll be covered by some terms and conditions for online services or something... Quite how it overcomes data protection and privacy issues, we will have to see... Also, it does not say what the billboard will display... It may just be a generic advert for their services, like a targeted FB ad...

KRS_SN · 12-31-2020, 05:13 AM

is bmw playing teslas game? if not for the grille for this etc ie constantly seeking headlines and publicity to stay relevant??

12-23-2020, 02:53 PM	#1
Soul_Glo Major General 13362 Rep 7,484 Posts Drives: G20 Join Date: May 2013 Location: Manhattan, NYC iTrader: (1)	BMW UK is out to publicly shame owners who have let their warranties lapse It's using electronic signage to display personalized messages to drivers at stoplights in select cities. Source: https://www.cnet.com/roadshow/news/b...ranty-shaming/
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12-23-2020, 03:03 PM	#2
TouringPleb Brigadier General 4372 Rep 4,230 Posts Drives: SRB 440i GC Join Date: Jan 2014 Location: Cambs iTrader: (0)	That has to be a wind up
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12-23-2020, 03:20 PM	#3
DaveA Brigadier General 1878 Rep 3,432 Posts Drives: BMW M135i xDrive Join Date: May 2013 Location: Teesside iTrader: (0)	"Our customers expect an elevated level of customer service and personalised digital marketing is just one way in which we can engage with them at this expected level." Oh dear... We really do live now in a surveillance society don't we... I would say that "personalised digital marketing" (or any marketing for that matter) has nothing whatsoever to do with customer service... __________________ CAR HISTORY - Golf GTI 245 - F30 340i M Sport - F30 330d M Sport MPPK - F30 320d Sport - 997 Gen2 GT3 - 987 Cayman S - 986 Boxster S - Ibiza Cupra - Polo 16v - E30 M3 (Official GB import) - Integra 16v - Mk2 Polo S - Mk1 Golf C
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12-30-2020, 07:28 AM	#4
JustChris General 17519 Rep 25,128 Posts Drives: Tesla MYRWD Join Date: Jul 2013 Location: UK iTrader: (0)	Enter Car. Click 'Accept Cookies' before the engine starts or its a no go
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12-31-2020, 05:13 AM	#6
KRS_SN Major General 13570 Rep 5,224 Posts Drives: IX,G07 Join Date: Oct 2018 Location: Glasgow iTrader: (0) Garage List 2020 X7 [10.00] X5 [8.50] IX [8.00]	is bmw playing teslas game? if not for the grille for this etc ie constantly seeking headlines and publicity to stay relevant??
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