[Jason]

Available exclusively as the XM Label – the most powerful road vehicle ever produced by BMW M.

• New paint, interior, and wheel options.
• AC charge rate increased to 11kW.
• World Premiere at the 24 Hours of Le Mans on Saturday, June 14.

BMW XM Label

Woodcliff Lake, NJ – June 11, 2025… Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label.

The BMW XM Label combines astonishing power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 577 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 194 hp. With a total system output of 738 hp and a combined torque of 738 lb-ft, the BMW XM Label is the most powerful BMW M production model ever. It takes just 3.6 seconds to accelerate from 0 to 60 mph and has an electronically limited top speed of 155 mph. The optional M Driver’s Package increases this limit to 175 mph. With its exhilarating performance and uncompromisingly extravagant design, the BMW XM Label enjoys a unique place in the luxury segment.

The most powerful roadgoing BMW of all time sets new standards with its extroverted design while demonstrating why BMW M stands for The Ultimate Driving Machine. This is a view shared by world-famous British musician, techno and house DJ Carl Cox. In a joint project with BMW M, he has woven the sounds of the BMW XM – such as the powerful bass of the V8, the Welcome chime, and the sound of the hood closing – into an aural celebration. [LINK WILL BE PROVIDED ON JUNE 11] The result underscores Carl Cox’s passion for BMW M automobiles and is just as unique, extroverted, and confident as the XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers additional options for customizing the exterior and interior. Newly available, for example, is the optional BMW Individual Frozen Tanzanite Blue metallic paint, which beautifully highlights the XM’s unique design characteristics. A new Welcome Light Animation makes the BMW XM Label look especially impressive after dark. And 23-inch M alloy wheels style 1096 M are now available in a Jet Black finish.

Inside, customers can choose from three new Interior Worlds; BMW Individual Night Blue Full Merino Leather with Vintage Coffee accents, BMW Individual Black Full Merino Leather with Vintage Coffee accents, and BMW Individual Silverstone Extended Merino leather with Black accents. The rear seat comfort cushions matching the color of the seat surfaces now come as standard for all BMW Individual Merino Leather upholsteries.

The charging rate of the BMW XM Label increases as well: the M HYBRID system’s Combined Charging Unit now enables AC charging at up to 11 kW, up from 7.4 kW.

The 2026 BMW XM Label will be unveiled on Saturday, June 14, at the 24 Hours of Le Mans. BMW M Motorsport will be competing on the legendary French circuit with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).

Production at BMW’s Plant Spartanburg in South Carolina will begin in August. Pricing will be announced closer to the start of production.

[ednir98]

I thought they were killing the XM?

[TXSTYLE]

Wait WTF.... 🙋🏽🤔

How and Why is this possible???

It is widely known that this vehicle does NOT sell. Why is there even an update? They can't give these away. I just saw one at my local dealer priced at $170+k. Good luck with that...

[24CBX4M40i]

I think I am going to pull the trigger on a lease..$5k down..$1500 p/mth..12k miles..36 months

[AndreiPopescu]

These new rims look proper nice ngl

[chrisdavelaw]

Originally Posted by 24CBX4M40i

I think I am going to pull the trigger on a lease..$5k down..$1500 p/mth..12k miles..36 months

You are just joking right? Would be way more than 1,500 a month.

[XM Label]

BMW should have just hooked new buyers with initial release of BMW XM label only and at a price of $159,000 before options. I really think they could have a larger market share with other competitor brands and sold more cars overall.

[dumptruck]

The backseats are actually a very nice place to be; like an upscale bar vibe. And the roof liner is pretty cool. Too rich for my blood tho.

[ledphut]

Originally Posted by 24CBX4M40i

I think I am going to pull the trigger on a lease..$5k down..$1500 p/mth..12k miles..36 months

Never put money down on a lease bud. You lose all of that if (God forbid) the car is totaled out.

[NikMN]

🤣

[cehrl7]

These things don’t sell and are way overpriced. But that blue and coffee leather is gorgeous. BMW should make it available in the X5 & X7!

[24CBX4M40i]

Originally Posted by ledphut

Never put money down on a lease bud. You lose all of that if (God forbid) the car is totaled out.

I put $10k down on my lease and $5k on the wife's X5...and i live in S Fla..😗...the home of where nobody speaks fucking English..I like to live dangerously...i can flip out of leases early (24 months) and roll into something else..in this case I am getting the XM for 24 months..wife is getting an X6 M60

Cars are our hobby, we dont boat, play pickleball, tennis, golf, and what ever else the old fucks like us do..😄

[24CBX4M40i]

Originally Posted by chrisdavelaw

You are just joking right? Would be way more than 1,500 a month.

Nope

[somer]

Originally Posted by 24CBX4M40i

I put $10k down on my lease and $5k on the wife's X5...and i live in S Fla..��...the home of where nobody speaks fucking English..I like to live dangerously...i can flip out of leases early (24 months) and roll into something else..in this case I am getting the XM for 24 months..wife is getting an X6 M60

Cars are our hobby, we dont boat, play pickleball, tennis, golf, and what ever else the old fucks like us do..��

I think you're into boats without knowing it.

[yousefnjr]

Originally Posted by TXSTYLE

Wait WTF.... 🙋🏽🤔

How and Why is this possible???

It is widely known that this vehicle does NOT sell. Why is there even an update? They can't give these away. I just saw one at my local dealer priced at $170+k. Good luck with that...

Price would have to be very right, but I’d take one. That interior fucks

[MDude]

Why haven’t they updated the steering wheel like the rest loll? Still has the old steering wheel

[pyrat15]

That interior is awesome.

[junx]

JFC wake me up from this horrible dream. What the hell kind of design is that?

[Alpine300zhp]

Originally Posted by chrisdavelaw

You are just joking right? Would be way more than 1,500 a month.

Yeah. About 2700-2800 month (tax in) for a 180k vehicle at today’s lease rates and residuals and that is them giving you all of the incentives and about 8% dealer profit as a discount.

[bimmer813]

The Label should be the price of the regular one, $165k is plenty for this car.

If anyone is looking I can point you in the direction of a 2025 XM around $1700+tax with just 1st month’s payment and fees due.

[M6-Coupe]

Originally Posted by chrisdavelaw

You are just joking right? Would be way more than 1,500 a month.

It’s possible with buyrate MF and 40k discount and rebate ☺️

[bandersen]

I’ll admit…it’s starting to grow on me…especially the interior.