We were warned 3 years ago of this "M1"

[BForbes]

Mention the name M1 and all thought turns to Guigaro's wedgey seventies supercar. Now that the 1er has rendered this name inadequate if BMW were to reconsider such a return to an M1 like supercar.
The introduction of a BMW 1er Coupe opens a door for an M-Variant . Although media reports claim BMW are reluctant to offer a small M-Coupe using the hallowed tri-color .There is a primary driving force in Munich for this car .

There are 3 Core reasons why there is a strategy that exists for a BMW M1 Coupe.

One.- With the M3 Coupe now inheriting a V8 and moving up a segment. Their is belief that there is space for a BMW M1 Coupe and the 1er looks set to be the occupant for this vacancy. BMW engineers are in no denial about having something "back to basics" a very hardcore driving experience with a high revving engine sufficient power and stounding dynamics .

Two.- With the BMW 1er Coupe being developed for certain key markets such as North America and Canada , BMW need a car with the Halo effect to sell the image of the BMW 1er Coupe. it is no secret that customers begin from the basic models and work themselves to the top of BMW's product list - effectively by having an aspiring model that provides the halo effect to the rest of the range. That is the key to successful marketing - A BMW M car has avery profound effect thanks to it's status , desirability and image on the other models of BMW's model range. A BMW M1 Coupe is entirely essential in order for the 1er to win over the North American and Canadian market and the these markets would certainly require an M model of the BMW 1er coupe.

Three.- It is an opportunity far too great to miss. A return to a dynamic , entertaining and fun compact performance car in the vain of the classic E30 M3.
All BMW Coupes from the 3er to the 6er have come in an M variant. And plans are much proceeding in the direction for a BMW M1 Coupe.

One of the earliest strategies was when the V10 was being used to develop the new BMW M3 V8 engine that they considered using the V8 to develop the engine for the M1 Coupe. Unrealistically this would be a V6 but this was quickly dismissed as BMW does not pose a healthy attitude to V6 engines instead enjoying the smooth transition of power you can only get with six-cylinder power.
The new engine under development heralds from a magnesium block from the engine of the BMW 320Si and BMW have very stringent targets it wants to achieve so the M1 will fit well within the intermediate BMW M-Variant Coupe family. The BMW Z4M Coupe , BMW M3 Coupe and the BMW M6 Coupe.

The BMW M1 Coupe will certainly inherit some of it's toned looks and technologies seen with the other M cars available and ones around the corner. BMW always stress that it's M Division cars are not just tuned-up performance versions of the top end luxury models. every M car is different from steering to handling to chassis tuning and performance. An Mcar is greater than the sum of it's parts.
The BMW M1 will follow these ideals by also offering cutting edge developments such as the Carbon Fibre Reinforced Plastic roof , lightweight body panels and aerodynamic M styling treatment. Aswell as the latest gear box technology.

http://www.germancarzone.com/scott27...1er-coupe.html

I applaud them for sticking with the plans.

[Advevo]

Originally Posted by BForbes

http://www.germancarzone.com/scott27...1er-coupe.html

I applaud them for sticking with the plans.

They only stick half with the plans. I read highrevving engine.

[alphagamma]

Originally Posted by Advevo

They only stick half with the plans. I read highrevving engine.

3 years is a long time; in terms of engineering and business, that's 12 fiscal quarters to observe and create alternate plans that doesn't totally change the product, but redirects the direction.