07-19-2011, 08:50 PM | #1 |
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Production Numbers for U.S.
Does anyone have legitimate info for the U.S. production numbers? I'm receiving mixed info from several dealerships including the following:
- 300 total units to be built for U.S. - 800 total units to be built for U.S. - Production to continue into 2012 - Next round of allocations to go to smaller dealerships - Next round of allocations to come out at beginning of August Thanks in advance! |
07-19-2011, 09:25 PM | #2 |
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The original estimate was 600 units. During the official press day presentation given by Matt Russell, the estimate was increased to 800 units.
I have yet to see any official indication of U.S. production going beyond December 2011. To the contrary, my CA has reportedly received formal notification from BMW NA that production will end in December. |
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07-19-2011, 09:57 PM | #3 | |
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I've talked to several dealerships in Texas (Austin, Houston, Dallas/Ft Worth... all large markets and high volume) and all expect their total allocations to be between 2-4. There are only 366 dealerships total in the US, and the smaller dealerships have said they do not expect to receive any allocations. Where are all these machines going!!???!!?!? |
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07-19-2011, 10:04 PM | #4 | |
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M3 Adjuster made a good educated guess on how the 800 units will be divided up and allocated. Search for his post.... |
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07-20-2011, 01:32 AM | #5 |
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I couldn't find my original post quickly earlier... but I think that I like these figures better that I came up with earlier today based on 350 dealers and going with 4 volume levels of sales..
Let's assume 150 dealers are SMALL dealers - one allocation (150) Let's assume 75 are MEDIUM size dealers - two allocations (150) Let's assume 75 are LARGER dealers - three allocations (225) Let's assume 50 are straight up VOLUME dealers - six allocations (300) bam.... that's 825 cars.. As i mentioned elsewhere... the numbers at each level may be +/-1, for individual dealers, but you get the idea. One Mmm... you are correct about the Texas dealers... receiving 2-4 allocations.. My personal opinion is that BMW of Austin actually may get the most of any individual dealer in TX due to their sales of 1 series models as well as M cars. The allocations for the 1M are based on 2010 sales of both 1 series models and M cars. The DFW area dealers are way too focused on moving buyers from the 1 series to the 3 series.. There are a ton of 1 series cars in Austin... and they are few and far between in Dallas. Last edited by M3 Adjuster; 07-20-2011 at 01:51 AM.. |
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07-20-2011, 02:15 AM | #6 |
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Eye can haz onez???
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07-20-2011, 09:21 AM | #7 |
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07-20-2011, 10:01 AM | #8 | |
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I'm on a waitlist @ BMW of Dallas (No. 6 @ the moment), and I'm not overly optimistic about receiving an allocation. I love this car, but I'm also not willing to get gouged by paying over MSRP. |
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07-20-2011, 10:25 AM | #9 |
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scratching my head
Why did BMW make so few of these? I can't figure it out. Was it because they got burned on the Z4M sales? VW can bring 5,000 manual hatchbacks to the U.S. (R32) and sell all of them. And hatchbacks aren't exactly popular here. Did BMW really think an entry-level M sports coupe wouldn't sell well? I just don't get the forecasting.
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07-20-2011, 10:31 AM | #10 | |
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2000 world wide to my knowledge |
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07-20-2011, 11:54 AM | #11 |
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To quote Enzo Ferrari, always build one fewer than you think you can sell.
BMW is testing the waters. It cost them next to zero dollars in major development to design and build the 1M (not counting the Air Curtain and fender flares as major). Take the 1-series, insert the highly praised Z4 35is motor, insert the benchmark god-like M3 suspension, add 19" wheels and fender flares, delete sunroof. Bam! FrankenBimmer 1M is born. They were no doubt burned on the Z4M, to the point they decided $90k+ M SUVs were a safer bet! They made 2000 1Ms during the last MY from spare parts just to see how the market reacts before committing R&D resources and cash to building the 1M/M2 on the new 1-series chassis. If these 2000 1M's sit on the lots then no harm done compared to spending a TON of R&D towards a new 1M/M2 that will be produced in volume for 3-5yrs and possibly sit on lots. Come to think of it, the Z4M was kind of the same deal. Engine/trans and brakes from the E46 M3 ZCP, I think the suspension may have came from there too but I'm not sure. It was a bit of spare parts car too. |
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07-20-2011, 01:16 PM | #12 | |
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Loaded 1M is around $55k. That's quite a difference right there. As mentioned, the 1M seems to be an exploratory foray to gauge market reaction to a small, back-to-basics car that is an ///M model in spirit but does not adhere to the recent guidelines for what a true M car should be (forced induction, no custom engine, no fancy-pants suspension and flappy paddles).
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07-20-2011, 02:09 PM | #13 | |
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07-20-2011, 03:37 PM | #14 |
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I could see them being a little upset if they gambled a forced induction "parts-bin" vehicle with large numbers and they languished on the lots.
I think they're just testing the waters for a response, like you said. I was pretty panicked because I live in a relatively rural area, and the dealers aren't "huge". Nonetheless, I am #1 right now at one, and I just dropped off the other when I heard I was getting an allocation and these were "small dealers". I think it would be poor to offer something without a chance at least for one at each dealer. |
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